Sunday, June 15, 2008

# payperpost

Carbon Neutral Search

Ok, I just found this really cool new search tool. It’s called the Carbon Neutral Search Engine. What is this? It’s this very cool company that has figured out what the carbon emission is for each search that any of us do. Now that they’ve figured it out, they’ve taken that number and for every search you do using their search engine, they turn around and offset that emission (plus more!) with their offsetters Climate Care and Carbon Fund.

Why do they do this? Well, in their own words, "The Carbon Neutral Search Engine was developed to highlight the need to reduce our reliance on earth's natural resources and reduce our carbon footprint. Search makes up a small part of each individuals carbon footprint, but globally has a signifigant impact through energy use. The Carbon Neutral Search Engine offsets the emissions generated through search queries carried out on their site with a view to reducing global CO2 emissions, investing in energy efficiency, reforestation and renewable energy.”

Pretty cool, if you ask me.

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