Recession & Grocery Shopping

This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.

As a mom, I do the grocery shopping for my family. Ok, I also do it because I'm the only adult who lives in this house, but still, even when I was married, grocery shopping was my job. So, when money started getting tighter and tighter around here, I started switching to cheaper brands and in some cases, even store brands. Those who know me know that I don't tend to go towards what I've dubbed "generics." But, when money is tight, you do what you have to do.

According to a report I just read, I'm not alone in that way of thinking. Eight out of ten supermarket shoppers see no improvement in the economy, and 40% say things have actually gotten worse in recent months. That's a bit scary, isn't it? I mean, I live in Michigan so I know the economy sucks. I know people who have been trying to get a job here for over a year and are just now getting a few leads. So, I'd have to say that maybe it's improving, but it sure is improving slowly.

It turns out that I'm not alone in buying more store brand than I used to be either. The same report said that 62% of consumers plan to buy more store brands as they deal with the tough economy. It seems that 57% of the shoppers that were surveyed actually say they're frequent buyers of store brands. I don't think I would put myself in that category, but I can understand people who are!

This next group is probably the category that I'm in. The survey showed that 43% of shoppers are trying store brands for the first time where they used to buy only national brands. Plus, 97% of the folks who are now trying out the store brands are happy with them. I've been a bit hit and miss in that area but I was surprised that some of the store brands are quite good.

Now, if you want to check out the report, you can find it at Recession, Recovery & Store Brands. Also, if you're at Walmart and need diapers, formula or other baby needs, you can check out their store brand: Parent's Choice.